Customers don’t engage with your products in a laboratory. They shop for them in-store or online, and they use them in the familiar surroundings of their homes. So when it comes to understanding customers’ attitudes and behaviors toward your products, context matters. A lot.

 

Product Insights by Gravis specialize in context-rich insights. We meet customers where they are—in-store, online, or at-home—to capture in-the-moment insights about product/category shopping and usage