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COMPETITIVE INSIGHTS
See Competitors as Customers See Them
In today’s fiercely competitive retail environment, it’s simply not enough to know what customers think about your brand or stores, it’s also essential to understand their attitudes toward competitors—and to understand these perspectives in a timely, accurate, and robust way.
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Competitor Insights by Gravis go inside the customer’s mind even as they’re shopping competitive stores or using competitive products, to provide in-the-moment perspectives on rivals and to draw comparisons between their brands/stores and your own.
Meet Rüya
35 years old
Married, 1 kid
Earns ₺120k
Likes eco friendly & sustainable products
Reads lifestyle magazines
Spend time on Instagram
Has a gym membership
Daily yoga
Vegetarian
Eat lunch outside at her favourite restaurant
Workouts daily
Yoghurt Shelf Check & Feedbacks
Discountrs
Yoghurt Check
Where: Discounters
50 visits per week
What: Profiled shoppers went to discounters to collect informations about yoghurt products and give feedbacks about packaging, pricing, brand visibility etc.
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